AVIATION · CONTINUING AIRWORTHINESS
Less (paper) work to keep an aircraft legal to fly
Result of four AI discovery workshops across seven stakeholder perspectives.
DISCOVERY · AI · SAFETY-CRITICAL
PRODUCT DESIGN · DISCOVERY · 0→1
I help B2B teams design & build products in complex domains.
10+ years taking products from zero to one. Contractor since 2019. I get productive in an unfamiliar field in weeks, then turn it into requirements, prototypes, and the first iterations.
MARITIME · AVIATION · BIOTECH · LOGISTICS · TELCO · AD-TECH · MARKETPLACES
70.8 → 92.9
UMUX-LITE · CRUISE SHIP HVAC
50%
SHORTER R&D CYCLE · GRID TOOLING
10×
SERVICING CAPACITY · LINEN LOGISTICS
WHAT YOU CAN BOOK
Four ways to work together
01
AI/Automation Discovery
4x working sessions with your team to: map opportunity space, prototype the strongest ideas and refine them — and then score and cost what survives.
SEE WHAT'S INCLUDED02
Product Discovery
A high-fidelity, clickable prototype tested against real users and real data so you can sell it, fund it, or kill it before engineering starts.
03
Embedded Product Partner
Lead designer on a complex product: requirements, interface, design system, and the day-to-day work with your developers.
04
Product Session / Review
Need better conversion? Have a specific challenge? Want a second opinion? Need new ideas? Or just want a discussion?
SELECTED WORK
Projects I can walk you through
MARITIME HVAC
Intuitive HVAC management system for the cruise ship cabins
Redesigned cabin climate control for cruise ships — raised UMUX-Lite usability from 70.8 to 92.9 and aligned it to the Open Bridge maritime standard.
OPEN BRIDGE STANDARD · USABILITY
TELCO / UTILITIES
Redesigning how planners explore a fibre network
Redesigned network exploration for telco and power-grid planners, drawing a tool iconography that had to sit alongside ArcGIS. Interactive prototypes in sales conversations halved the sales cycle.
SYSTEMS UX · MENTORING
CALL ANSWERING · WHITE-LABEL
White-label a Phone Answering Service platform in three clicks
A pay-as-you-go answering service, prototyped using Figma variables to allow a rebrand preview of the whole product. Embedding AI receptionist as the fallback when human agents on Twilio Flex are not available.
WHITE-LABEL · AI FALLBACK
LINEN RENTAL OPERATIONS
A prototype that sold the product before it existed
Hired to build the app for a linen-rental model — we ended up testing and reshaping the model itself, then the operations around it. Expanded to the first franchise.
BUSINESS MODEL · CONCEPT TESTING
AD-TECH · EMERGING MARKETS
What SMB sellers in Asia actually needed from Meta and Aleph
Went to the ground to reset a Meta-ads tool around how sellers really sell — promoting posts, negotiating over Messenger, paying by QR.
FIELD RESEARCH · 0→1
BIOTECH HARDWARE
The research that changed what the microbiology lab built
User research helped a microbiology lab pivot to a water-contamination tester — and lined up beta testers and a distributor.
DISCOVERY · PIVOT
SMART WATCH APP
Design & build a Fitbit Smartwatch App with the AI “helping”
Read how I suffered through LLM sessions (before it got helpful), wondering if chat GPT is gaslighting me or spewing usable code. All while I try to build a Reminder App to help me move around and prevent back pain.
EARLY DAYS OF LLM · HAPTIC FEEDBACK
LEGAL TECH · COMPLIANCE
A guided wizard for people who have never hired a lawyer
Designed the client-facing enquiry management system for an AI-assisted support. Worked with the dev team to rewrite the parts of the system to be production ready.
WIZARD · DIGITAL LOBBY · DEV HANDOVER
TRELLO POWER UP
Building a feature for Atlassian's Trello power users
I noticed a bunch of clickbait videos instructing people how you reorder labels, despite Trello not allowing you to do so. So I created a Trello PowerUp called Reorder(able) Labels that enables you to do it.
CODE CRAFTING · PRODUCT ANALYTICS
FREE RESOURCE
Challenge evaluation questionnaire
Every engagement with me begins with the same spreadsheet: six tabs covering the product, the market, the money, the team, and what happens if it fails.
It helps me understand:
- Your challenges, scope and opportunity
- Success KPIs
- Overview of the bigger picture of your business
It will help you:
- get better results from outsourcing work (to me or others).
WHAT'S INSIDE
Product & market research
13
Marketing
5
Collaboration
7
Business
7
Technology & processes
6
Team
2
EXAMPLE
→
What is your failure / kill criteria for this project?
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If you have had good or bad experiences with outsourcing partners, what were they?
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Where do you think the team is lacking in skillset?
LJUBLJANA · AVAILABLE GLOBALLY