PRODUCT DESIGN · DISCOVERY · 0→1
10+ years taking products from zero to one. Contractor since 2019. I get productive in an unfamiliar field in weeks, then turn it into requirements, prototypes, and the first iterations.
MARITIME · AVIATION · BIOTECH · LOGISTICS · TELCO · AD-TECH · MARKETPLACES
70.8 → 92.9
UMUX-LITE · CRUISE SHIP HVAC
50%
SHORTER R&D CYCLE · GRID TOOLING
10×
SERVICING CAPACITY · LINEN LOGISTICS
WHAT YOU CAN BOOK
01
4x working sessions with your team to map opportunity space. I prototype the strongest ideas. We refine them together, evaluate effort x impact and estimate cost.
SEE WHAT'S INCLUDED02
A high-fidelity, clickable prototype tested against real users and real data so you can sell it, fund it, or kill it before engineering starts.
03
Lead designer on a complex product: requirements, interface, design system, and the day-to-day work with your developers.
04
Need better conversion? Have a specific challenge? Want a second opinion? Need new ideas? Or just want a discussion?
SELECTED WORK
AVIATION · CONTINUING AIRWORTHINESS
Result of four AI discovery workshops across seven stakeholder perspectives. Prototypes tested against real airworthiness documents.
DISCOVERY · AI · SAFETY-CRITICAL
MARITIME HVAC
Redesigned cabin climate control for cruise ships — raised UMUX-Lite usability from 70.8 to 92.9 and aligned it to the Open Bridge maritime standard.
OPEN BRIDGE STANDARD · USABILITY
TELCO / UTILITIES
Redesigned network exploration for telco and power-grid planners, drawing a tool iconography that had to sit alongside ArcGIS. Interactive prototypes in sales conversations halved the sales cycle.
SYSTEMS UX · MENTORING
CALL ANSWERING · WHITE-LABEL
A pay-as-you-go answering service, prototyped using Figma variables to allow a rebrand preview of the whole product. Embedding AI receptionist as the fallback when human agents on Twilio Flex are not available.
WHITE-LABEL · AI FALLBACK
LINEN RENTAL OPERATIONS
Hired to build the app for a linen-rental model — we ended up testing and reshaping the model itself, then the operations around it. Expanded to the first franchise.
BUSINESS MODEL · CONCEPT TESTING
AD-TECH · EMERGING MARKETS
Went to the ground to reset a Meta-ads tool around how sellers really sell — promoting posts, negotiating over Messenger, paying by QR.
FIELD RESEARCH · 0→1
BIOTECH HARDWARE
User research helped a microbiology lab pivot to a water-contamination tester — and lined up beta testers and a distributor.
DISCOVERY · PIVOT
SMART WATCH APP
Read how I suffered through LLM sessions (before it got helpful), wondering if chat GPT is gaslighting me or spewing usable code. All while I try to build a Reminder App to help me move around and prevent back pain.
EARLY DAYS OF LLM · HAPTIC FEEDBACK
LEGAL TECH · COMPLIANCE
Designed the client-facing enquiry management system for an AI-assisted support. Worked with the dev team to rewrite the parts of the system to be production ready.
WIZARD · DIGITAL LOBBY · DEV HANDOVER
TRELLO POWER UP
I noticed a bunch of clickbait videos instructing people how you reorder labels, despite Trello not allowing you to do so. So I created a Trello PowerUp called Reorder(able) Labels that enables you to do it.
CODE CRAFTING · PRODUCT ANALYTICS
FREE RESOURCE
Forty-four questions across six tabs. It tells me your scope, your success measures and the bigger picture — and tells you whether custom software is the right answer at all.
How did you test the demand for this product?
What are practical examples of specific problems that you would like to solve with the specified (digital) product?
If you have had good or bad experiences with outsourcing partners, what were they?
What is your failure / kill criteria for this project?
What is your failure / kill criteria for this project?
How did you test the demand for this product?
If you have had good or bad experiences with outsourcing partners, what were they?
LJUBLJANA · AVAILABLE GLOBALLY