About me

Hey, my name is Sašo.

I help companies increase the probability of success in pursuing new opportunities.

I do this through:

  • Doing hands-on work like research (market, customer’s and their problems & desires, competitors), prototyping, usability testing, sales, marketing, UX design, analytics setup and analysis. In all cases, I become a member of the team.
  • Consulting/Coaching the team in the process of discovering a market for their product / increasing the number of happy customers / solving a sticky business problem.


Education and early ambition

I graduated with a bachelor’s degree in computer and information science.

In my student years, I co-founded and led an Audio-visual laboratory KBŠ. A filmmaking department that provided access to professional filmmaking equipment to students while supporting local events and artists with filmmaking services.


4 years of building digital products

In my last year of college, I joined a digital agency called D.LabsThere I spent the next 4 years as a Product Manager helping entrepreneurs from the UK, Germany, Switzerland, and Slovenia transform their ideas into digital products.

During that time I worked on more than 15 digital products. Some that I can mention are:

  • minxli.com – combines classic doctor consultation hours with telemedicine and digital MD practice management.
  • pamojaeducation.com – provide schools across the globe with flexible digital solutions.
  • licklist.co.uk (mobile app) – Discover. Book. Order. Find the best bars, restaurants, clubs, and events in the UK.
  • betonyourself.io (article) – peer to peer esports crypto betting platform [No longer operating]

My responsibilities consisted of:

  • Supporting sales.
  • Facilitating initial business model breakdown workshops and product ideation workshops. 
  • Leading agile dev and design teams as a product manager (Facilitating the agile process, gathering product requirements). 
  • During my last year, I helped customers test business ideas by running marketing experiments.


Looking through my customer’s eyes

On the side I was putting myself in the shoes of our customers by exploring my own business ideas and attending hackathons:

  • Reka-kolpa.si – A website enabling tourists to discover the temperature of a Slovenia’s warmest river Kolpa in many campsites along its stream. The platform is organically reached by more than 7.600 visitors and a bit more than 28.000 views during the most popular months.
  • Winning a hackathon (article) – 2nd place on my first hackathon and 1st place on the second.
  • Many other ventures that failed.


Exploring invisible factors behind business success

I’ve seen many times how we make suboptimal decisions despite all the business knowledge and experience. That is why I started exploring what other factors are at play in business success by:

  • Hiring an executive coach and a mentor.
  • Performing more than 300 coaching hours over my training period.
  • Attended an ICF (International Coaching Federation) Accredited Program with Michael Neil.
  • Attended an ICF Accredited Program at Insight Principles, a consulting company that helps Fortune 500 companies solve unsolvable problems in 4 days. 


Independent journey in helping companies grow

In 2019 I began working with companies individuallySome of the companies I worked with:

  • Optiweb – Helping a digital agency set up a strategy to discover a viable market position for its customer’s product. [DONE]
  • RSLabs, product RSLink – Mentoring a tech founder of a startup producing temperature control system for vaccines in the process from MVP to sales. Part of P2 Product from Slovenian Entrepreneurial Fund. [DONE]
  • Microbium – Support in the product discovery process. The product ended up being an easy-to-use rapid tester for detection and quantification of E.coli and coliform bacteria in drinking water. [DONE]
  • StoringCargo.com – Hands-on support in product & market discovery in the transport and warehousing industry. [DONE]
  • Fortis Group – Discovery and re-design of a custom solution for running a large logistics company in collaboration with kaldi.si. [DONE]
  • Correlate AS – Working closely with the design and development team to deliver the re-designed productivity app used by European consortiums. I also restructured ways of working, provided support and brought feedback from the customers, as well as set up an analytics system for measuring the traction of the platform. [IN PROGRESS]
  • Bonspiels.netMentoring and supporting the founder of LEAD1 d.o.o. in the process of testing the curling event marketplace. The platform is enabling curlers in North American to discover and register for international events and on the other side simplify the promotion and organization of curling events for Curling clubs. Part of CZK mentorship program. [IN PROGRESS]
  • Lumada – Leading the product discovery process of a business idea from market research, user interviews, prototyping and testing with end customers in collaboration with kaldi.si. [IN PROGRESS]
  • Individual coaching clients.

Since 2019 I am also a mentor and evaluator for the Slovenian enterprise fund. 

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